DNA of luxury brands
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Wednesday, October 5, 2011
Friday, August 26, 2011
An expensive confusion!
Luxury, the term has always been associated with 'exclusive', 'difficult to obtain', 'unique', 'extremely desirable' and hence, 'expensive'. 'Expensive' was always a symptom of what made something luxurious!
Today however, People seem to have confused 'being luxurious' for simply 'being expensive'!! Why otherwise would a Louis Vuitton monogram bag, one of the most commonly seen things around the globe, mass produced in India, made in canvas ( not even leather), still be considered a luxury to own?
Today however, People seem to have confused 'being luxurious' for simply 'being expensive'!! Why otherwise would a Louis Vuitton monogram bag, one of the most commonly seen things around the globe, mass produced in India, made in canvas ( not even leather), still be considered a luxury to own?
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