Amazing observation....... The way you have projected the consumption trends in the sphere of luxury market it's brilliant. This article is a good clue for "Luxury Marketers" - to track the pattern in these nations and how to enter the market accordingly...... Outstanding work :)
You hit the nail on the head. That leads us to evaluate the quality of the craftsmanship and the bespoke service. What we don't get in India is the finish and polish - which is an outcome of genuine quality and perseverance. We have seen enough of mediocrity in service across all categories.
And that is the milestone India has to achieve. Not all luxe consumers in India are the big emblazoned logo types. There are those who appreciate and pay for true luxury because they know the difference between 'tailor made' and 'bespoke'.
just an ancdote to add to your case; was my aunt (US returned)and Mom on a holiday abroad. Mom received more compliments on her usual madhubani silk saree and temple jewellry while my aunt was wearing a much expensive brandedd garment!!Its really to do with we have and how best we market it to the world.. FYI Sonia gandhi wears Patan nu patola not worth less than 3 lacs each,only 1 weaver family in the world remains knowing this art..Talk about customised luxury!!
Brilliant! piece, not because it is indefense of India or anything like that. Actually it is'nt.
ReplyDeleteThis clearly tells me an amazingly beautiful thing in the simlest of manner.
Luxury as defined by the west - shall find its tipping points in India and China due to the aspiration for all things western than anything else.
Hence cultural import is how Luxury should treat itself too.
Awesome!!
Amazing observation.......
ReplyDeleteThe way you have projected the consumption trends in the sphere of luxury market it's brilliant.
This article is a good clue for "Luxury Marketers" - to track the pattern in these nations and how to enter the market accordingly......
Outstanding work :)
You hit the nail on the head. That leads us to evaluate the quality of the craftsmanship and the bespoke service. What we don't get in India is the finish and polish - which is an outcome of genuine quality and perseverance. We have seen enough of mediocrity in service across all categories.
ReplyDeleteAnd that is the milestone India has to achieve. Not all luxe consumers in India are the big emblazoned logo types. There are those who appreciate and pay for true luxury because they know the difference between 'tailor made' and 'bespoke'.
just an ancdote to add to your case; was my aunt (US returned)and Mom on a holiday abroad.
ReplyDeleteMom received more compliments on her usual madhubani silk saree and temple jewellry while my aunt was wearing a much expensive brandedd garment!!Its really to do with we have and how best we market it to the world..
FYI Sonia gandhi wears Patan nu patola not worth less than 3 lacs each,only 1 weaver family in the world remains knowing this art..Talk about customised luxury!!